Custom software & automations · built & owned
Custom software and the automations that run the busywork behind it, built around how your business actually runs, that you own outright. apps, automations, and AI agents shipped in weeks for a fixed price, by the person writing the code, not a project manager.
40+ apps shipped · React · Supabase · Vercel · You own 100% of the code
Built on the same stack that runs at scale
Sound familiar?
You are not imagining it. Here is what business owners say after they try to get software built the usual way.
It told me with full confidence the bug was fixed. Then I ran the build and it all fell apart.
It took months past the estimate, went over budget, and they charged extra for every change.
We pay for six tools that each do 70% of what we need, and we bend our whole process around them.
The three dead ends
Each one looks cheaper or faster at the start. Each one costs you more by the end.
Lovable · Bubble · Replit
Real cost: weeks lost, then you start over.
The $20k to $150k quote
Real cost: $20k+ and half a year, managed by you.
The tools that almost fit
Real cost: rent forever, glued together, fit never.
The honest math
Put the real numbers next to each other. The cheap option is rarely the cheap option.
| AI / no-code | Dev shop | SaaS & Zapier | The Ownership Build | |
|---|---|---|---|---|
| What it really costs | Credits + your nights + a rebuild | $20k to $150k | $200 to $2k / mo, forever | One fixed price, agreed up front |
| Time to working software | Days, then weeks of fighting it | 4 to 6 months | Instant, but never quite right | Working MVP in ~1 week |
| Who you actually talk to | A chatbot | An account manager | A support queue | The person writing the code |
| Do you own it? | No, it is on their platform | Sometimes, buried in a contract | No, you rent it | Yes. Code, database, accounts |
| What happens at scale | It falls apart | Change orders pile up | You add three more tools | It was built for it |
| The busywork in between | Still on you | Out of scope | Metered per task, breaks silently | Automated, and yours to keep |
The honest math, your numbers
Plug in your own numbers. This is a rough estimate on purpose. Your exact build cost comes from the free call.
Assumes automation realistically takes over about 70% of repetitive work.
handed back to your team, about 11 hours every week
Instead of renting that bill forever, you own the software and automations once and keep the asset.
Get your exact number →What becomes possible
Most owners carry a running list of “I wish the software just did this.” Almost all of it is buildable. Here is the kind of thing people have me turn into software they own.
One app that does what your stack of subscriptions does now, shaped to how you actually work, with the monthly bills gone for good.
The intake, the quote, the weekly report you rebuild by hand. Mapped once, then it runs itself while you do the work that matters.
Leads route, follow-ups send, data syncs, invoices chase themselves. The busywork nobody should be doing by hand, handled.
A dashboard or internal tool where the business lives, so no one hunts across ten tabs and five logins to answer one question.
Drafting, sorting, qualifying, first-pass support. Wired into your data, owned by you, with no per-seat AI tax.
A portal to log into, a booking flow, a member app, a PWA on their phone. The polished experience you have been faking with email and spreadsheets.
That is a fraction of it. If you can describe the bottleneck, it can almost certainly be built. And these are not hypotheticals, I have shipped 40+ apps like these. Browse the live demos, then the free call is where we figure out what to build first.
The offer
One custom application plus the automations that run the work around it, built around your workflow, that you own forever. Here is exactly how it runs.
We map what it actually needs to do: the screens, the data, the one number it should move, and the manual steps worth automating. You walk out with a fixed price and a fixed scope before a line of code is written.
I build it in the open: the app, the automated workflows, and the AI agents that do the busywork. You get a working MVP in about a week, then steer it as it takes shape. No black box, no ticket queue, no surprise invoices. Real stack, real database, real auth.
The code, the database, and every account transfer into your name. You own it outright. Then 30 days of fixes are on me, plus a plain-English guide so your team can run it.
What you get
The guarantee
If 30 days after launch it is not saving you money, the bugs are not sorted, or it is more headache than help, just say so and you get a full refund. And you still keep everything: the code, the database, and every account stay yours, no strings.
On top of that, you never pay the final milestone until the first working version is something you would actually use. I take the risk so you do not have to. That is how confident I am that this beats the alternative you have already tried.
Honest fit
I would rather tell you now than waste your call. This is built for some people and not others.
The builder
A digital marketer who ships full-stack software. Rare combination: most marketers cannot build, most builders cannot market. I do both, so the software is built to move a number, not just to look busy.
CRMs, client portals, booking systems, internal dashboards, link shorteners, PWAs, AI agents, and the automated workflows that tie them all together. Real production software running real businesses, built on React, TypeScript, Supabase, Vercel, and n8n.
You are not my first build, and you will not be hostage to a platform or a project manager. You will talk to me, watch it take shape, and own every piece of it at the end.
Book a free build call →Before you ask
It depends on what you need, which is the point of the free call. Most builds land well under the $20k to $150k an agency quotes, at a single fixed price agreed before any work starts. You will leave the call with a real ballpark, whether or not you hire me.
You get a working MVP in about a week. A full build is usually three to five weeks, depending on scope. Not the four to six months a dev shop quotes, because there is no agency layer slowing things down.
Yes, completely. The code, the repository, the database, and every account are created in your name and handed to you. There is no platform you rent and no lock-in. If you and I never spoke again, your software would keep running.
That is most of the people I build for. You bring the business and the problem. I handle every technical decision and explain things in plain English. The handover includes a one-page guide so your team can run it without a developer on staff.
Thirty days of fixes are included. After that, because you own the code on a standard stack, any competent developer can maintain it, or I can on a simple month-to-month basis. You are never trapped.
Common starting point. Sometimes I can rescue and rebuild what you started, sometimes a clean build is faster. Either way you end up with real production code you own, instead of a prototype that falls apart when real users show up. Bring it to the call.
Both, and usually together. I build the app and the automated workflows around it: lead routing, follow-up, data syncing, reporting, and AI agents that handle the repetitive work. If all you need is automation, that is a smaller build on its own. The difference from Zapier or Make is that you own the workflows outright, with no per-task fees that grow as you do.
No. The automations run on infrastructure in your name, not rented from me. There is no metered per-task bill and nothing that switches off if we stop talking. You own the workflows the same way you own the code.
None. It is 30 minutes, no pitch and no pressure. You describe the problem, I tell you the smartest way to solve it and a ballpark cost. If I am not the right fit, I say so and point you somewhere better.
Book a free build call
Thirty minutes. No pitch, no pressure, no selling. You describe the problem, you leave with a clear plan and a ballpark, whether or not you ever hire me.